STAR MICRONICS USES EXPERTISE WITHIN POS PRINTER MARKETPLACE TO DEVELOP NEW DEDICATED DIRECT THERMAL LABEL PRINTER

June 2006 

Building on its expertise and success to date within the POS printer marketplace, international POS printer manufacturer Star Micronics has now entered the label printing market as the first manufacturer to incorporate an automatic label peeler as standard on a low-cost solution - TSP828.

Renowned for its pioneering high speed combined barcode, label, ticket and receipt printers - TSP700 and TSP800, Star is still the only manufacturer to offer the versatility of a ‘multi-functional’ single station printer coupled with high speed performance and reliability alongside a choice of paper widths up to 112mm wide.

Recognising the benefits of such technology, customers such as major UK high street retailer Argos have been impressed with the versatility of the TSP700. Initially deployed to produce picking tickets in the warehouse for items taken to the counter for collection by customers, Argos has subsequently installed the TSP700 throughout its nationwide spread of stores to produce warranty returns labels. Using the same printer for both picking tickets and returns labels affords Argos significant cost savings through reduced support costs and, in addition, provides the retailer with the option to switch printers between applications to facilitate peak transaction periods.

It is the successful deployment of such multi-functional printers that has driven Star to build its position within the dedicated labelling market. As such, the manufacturer has developed a high resolution 203dpi direct thermal printer with a small footprint and easy loading capability that is able to print 0.5 metre of labels in just 3 seconds using the auto peeler. With fully adjustable paper widths, the TSP828 can accommodate label widths from 45mm to 112mm and label lengths from 30mm to 300mm.

Being unique in the marketplace, the TSP828 is the only dedicated label printer available today that provides an auto peeler as standard. The printer also features a dual USB and serial interface with parallel and Ethernet options.

As Annette Tarlton, Marketing Manager EMEA, Star Micronics, states, “Star Micronics has successfully used its significant expertise in POS printer technology to develop a high speed dedicated direct thermal label printer that offers the end user a range of options and functions. Designed specifically for a variety of business and professional labelling applications the TSP828 provides a highly versatile and reliable labelling solution.”