STAR MICRONICS GETS TO THE THICK AND THIN OF THE VISUAL CARD MARKET

International POS printer manufacturer, Star Micronics, has developed a new generation of visual card system. Building on the successful TCP300, this latest version is a ‘thermochromic’ visual and magnetic card reader/writer that can be used to ‘instantly’ erase, re-write or print up-to-date information, loyalty points and special promotions on a standard ‘credit-card style’ 760 micron Leuco card.

Designed to be re-written up to 500 times, the cards can be ‘instantly’ updated with high quality text and sophisticated graphics including barcodes and photos within just 4 seconds. The card is simply inserted into the front of the unit, updated and automatically ejected. With applications across a number of sectors including loyalty, membership, electronic wallet and security/ID, the TCP400 represents a versatile and effective solution.

With a ‘clamshell’™ Type design to allow for easy maintenance, the system features an automatic indicator alerting operators of the optimum time to run the head cleaning cycle in order to benefit from highest resolution print outs. Supplied with a USB and serial interface as standard, the TCP400 is also available with a new, low cost Ethernet interface. Furthermore, the system provides the option to include a RFID chip for wireless applications. A compact and streamlined unit, the TCP400 will fit into any environment and is simple to operate.

As Annette Tarlton, Marketing Manager EMEA, Star Micronics states, “This new generation of visual card system effectively reinforces Star’s leading position within this marketplace with the TCP400 representing a highly sophisticated yet easy-to-use visual card solution.”

Background Information on Star Micronics
Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 2500 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to develop reader/writer systems for visual/smart and magnetic stripe cards and to install print mechanisms in multimedia kiosk environments. The Star Micronics' range is available internationally via a distribution channel comprising distributors and dealers.

For further information contact:

Annette Tarlton or Claire Smith
Star Micronics EMEA
Tel: + 44 (0) 1494 471111
Email: Marketing@Star-EMEA.com