NEW ‘AUTOLOGO’ TRANSPOSES POS PRINTER INTO POWERFUL MARKETING TOOL

New AutoLogo™ Utility available in 18 languages

International brand-leading POS printer manufacturer, Star Micronics has announced today a second generation of AutoLogo™ for retailers: a simple but sophisticated function that transposes a receipt printer into a powerful marketing tool, without the need for specialist training, IT support or system software changes.

Developed by Star Micronics as an integral facility within its flagship TSP700 printer, Windows™-based AutoLogo has been designed to enable retailers to automatically attribute coupons, advertisements and vouchers to receipts relating to their chosen products. A ground-breaking innovation at its original launch, this second generation of AutoLogo, has been distinctly enhanced by being made even easier to use. Now wizard-driven, the new version of AutoLogo includes step-by-step guidelines, preset templates and style guides as well as instruction prompts to quickly and easily develop coupons and vouchers that are output to receipts according to relevant product sales at POS, enabling even an inexpert user to implement and cease receipt-printed promotions at whim.

Trialled by retailers globally, the original AutoLogo utility provided a means of implementing marketing initiatives that were responsive to external market forces, customers’ buying trends and stock movements. Up to 15 marketing messages can be assigned at any one time to one or several products by simply attributing a two-digit code to the product description in the user’s normal database. Coupons, vouchers and adverts produced can easily include eye-catching graphics and distinctive fonts to draw customers’ attention.

Like its predecessor, the new version of AutoLogo is included within the TSP700 printer as a standard feature. Renowned for its high speed and application versatility, the TSP700 now offers its users a powerful but simple marketing facility in addition to the versatility of outputting labels, tickets, barcodes and receipts.

Annette Tarlton, marketing manager for Star Micronics Europe, said of the new version, “AutoLogo offers retailers the ability to make their receipts speak volumes. Transaction receipts are perfect vehicles for personalised marketing initiatives and with AutoLogo, retailers can implement powerful, persuasive sales messages with incredible ease and for no cost.”

Background Information on Star Micronics
Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 2500 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to develop reader/writer systems for visual/smart and magnetic stripe cards and to install print mechanisms in multimedia kiosk environments. The Star Micronics' range is available internationally via a distribution channel comprising distributors and dealers.

For further information contact:

Annette Tarlton or Claire Smith
Star Micronics EMEA
Tel: + 44 (0) 1494 471111
Email: Marketing@Star-EMEA.com