STAR LAUNCHES DEDICATED OS X DRIVERS
For the First Time, Retailers Can Print High Quality Receipts at POS Under MAC

At Apple Expo (Paris, 31st August – 4th September 2004) international brand-leading POS printer manufacturer, Star Micronics, demonstraed for the first time publicly in Europe its dedicated MAC OS X-compatible flagship thermal printers.

Recognised for its pioneering product development, Star Micronics is the only POS printer manufacturer to develop MAC OS X printer drivers. The company has identified a trend for retailers to capitalise on the benefits of the Macintosh operating environment, a movement that has until now been hampered by a lack of high quality printer drivers. At Apple Expo, Star demonstrated its drivers’ performance on MAC computers running OS X version 10.1 or higher with a USB or Ethernet interface.

MAC OS X printer drivers have been developed to support Star Micronics most popular retail printers. The TSP700 offers exceptionally fast performance (180mm per second) combined with the application versatility to cater for labels, tickets and barcodes as well as receipts as well as the additional bonus of AutoLogoTM: a facility enabling even a novice user to create promotional graphics, coupons and vouchers specific to their defined product sales for output on receipts at POS. Unique to Star, AutoLogo enables the instigation and cessation of up to 15 different promotions at any one time, allowing retailers to instantly develop POS marketing initiatives to respond to external market forces, customer buying trends or evolving stock movements.

The TSP800 – renowned for its wide format paper output (112mm) – is also MAC compatible, offering retailers the facility of scaling A4 content (e.g. web pages) for high quality, exacting output onto its A6-sized paper in addition to its high speed performance of 150mm per second and broad application flexibility.

The TSP600 provides retailers with sophisticated, high speed printing at an entry level price and the TUP992 comprises specialist features to accommodate kiosk specification.

In all cases, the Star Micronics MAC-compatible POS printers offer easy paper loading, full colour output, control of cash drawers and as well as those features necessary to support a demanding retail environment.

Background Information on Star Micronics
Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 2500 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to develop reader/writer systems for visual/smart and magnetic stripe cards and to install print mechanisms in multimedia kiosk environments. The Star Micronics' range is available internationally via a distribution channel comprising distributors and dealers.

For further information contact:

Annette Tarlton or Claire Smith
Star Micronics EMEA
Tel: + 44 (0) 1494 471111
Email: Marketing@Star-EMEA.com